Trade fair review: Eurobike 2017

B & W International has been at the Eurobike 2017 from 30 August – 02 September.

On the 26th edition of the world’s largest bicycle trade fair, 1,400 exhibitors from 50 countries presented their products and services. In addition to 42,590 trade visitors, 22,160 bicycle fans came on the public day. Visitors traveled from 101 countries.

At our well-attended booth 314 in Hall A2, the bike-case II was the special highlight, because the bicycle transport case is also suitable for larger racing bikes, triathlon bikes and mountain bikes up to 29″. In the further development of the tried and tested bike.case, we worked closely with the cycling professionals of the team “Lotto Soudal” to adapt the suitcase even better to the needs of the professionals.

Another premiere was the new bicycle bag “B3 bag”, which allows a user-friendly and safe transport directly on the bike.

As every year, Eurobike 2017 was an opportunity to exchange ideas with our dealers and customers for new products, ideas and inspiration. This valuable feedback is integrated into the consistent further development of our products.

Even if the rainy weather prevailed after a sunny start, we enjoyed the picturesque scenery of Lake Constance and our time at the Eurobike 2017.

We are already looking forward to the next edition issue of the Eurobike, which is expected to take place from 08-10 July 2018. Due to the earlier date and the shortened duration of three days, the bicycle trade fair will be directed exclusively to a professional audience. There will not be a public day like in the past years.